Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage. The post How YouTube’s Crack Down on Ad Blocke...
https://www.portent.com/blog/ppc/how-youtube-blocking-blockers-impacts-advertisers.htm
Data-driven attribution is the default attribution model in Google Ads. Understand how and why to use it in your Google Ads campaign. The post Using Google Ads’ Data-Driven Attribution Model ...
https://www.portent.com/blog/ppc/data-driven-attribution-in-google-ads.htm
PPC marketing is a method of advertising online that allows marketers to pay for their ad placement only when their ad is clicked on by an online user. The post What is PPC? Pay-Per-Click Expla...
https://www.portent.com/blog/ppc/pay-per-click-explained.htm
Bidding on branded terms is an essential PPC strategy. Understand how your company can improve performance by bidding on your competitor’s branded terms. The post Why You Should Bid on Your C...
https://www.portent.com/blog/ppc/bid-on-competitors-branded-terms.htm
Discover how optimizing toward “final sale” data in Google Ads can improve your campaign’s conversion rate. The post Optimizing Toward “Final Sale” Data in Google Ads Improves Revenue...
https://www.portent.com/blog/ppc/using-final-sale-data-optimizes-conversions.htm
When creating a Google Ads campaign, it's important to understand all of the settings options. Learn more about utilizing Google Ads campaign settings. The post Building Successful PPC: Google ...
https://www.portent.com/blog/ppc/building-successful-ppc-understanding-campaign-settings.htm
To take advantage of Google’s machine learning, we recommend all marketers utilize responsive search ads (RSAs). Discover what they are and how to best implement them. The post Building Succe...
https://www.portent.com/blog/ppc/building-successful-ppc-writing-engaging-ads.htm
When paid budgets are tight, you might be tempted to cut spend on your branded terms. Our data says that's probably not a good idea. The post Yes, You Should Bid On Your Own Branded Terms appe...
https://www.portent.com/blog/ppc/you-should-bid-on-your-own-branded-terms.htm
Having a high ad rank yields more visible ads for a lower CPC. Learn what ad rank is, how it’s calculated, and how you can increase it. The post Ad Rank in Google Ads: What You Need to Know ...
https://www.portent.com/blog/ppc/ad-rank-google-ads-what-you-need-to-know.htm
Return on Ad Spend might be the most under-appreciated marketing metric. Learn what it is, how to calculate it, and why it should be your go-to. The post What Is ROAS & Why It’s the Only Mark...