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Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with...

https://www.exchangewire.com/blog/2024/04/16/zefr-tiktok-expand-brand-safety-suitability-measurement-through-advanced-controls-for-global-advertisers/

Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited to announce a pioneering partnership with...

https://www.exchangewire.com/blog/2024/04/09/brand-metrics-extends-brand-lift-measurement-into-ctv-with-paramount-anz/

Adelaide, the leader in attention-based media quality measurement, expands its leadership team by welcoming Harmon Lyons as chief business officer. Lyons’ appointment comes in response to the g...

https://www.exchangewire.com/blog/2024/04/09/adelaide-welcomes-harmon-lyons-as-chief-business-officer-amid-growing-demand/

On today’s news digest: Google Considers Charging for AI-Powered Search; The New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre Google ...

https://www.exchangewire.com/blog/2024/04/08/google-considers-charging-for-ai-powered-search-new-york-times-to-adopt-external-attention-measurement-metric-nvidia-and-indosat-to-build-200m-ai-centre/

Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration mar...

https://www.exchangewire.com/blog/2024/04/02/emarketer-selects-adelaide-as-the-first-attention-measurement-company-to-enrich-its-platform-with-attention-metrics/

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integ...

https://www.exchangewire.com/blog/2024/03/21/ias-earns-mrc-accreditation-for-integrated-third-party-calculation-reporting-of-youtube-video-viewability/

Adelaide, the leader in attention-based media quality measurement, proudly welcomes Josh Chasin to its board of advisors. A renowned figure in market research and audience measurement, Chasin bri...

https://www.exchangewire.com/blog/2024/03/19/long-time-media-research-veteran-josh-chasin-joins-adelaides-esteemed-board-of-advisors/

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativ...

https://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, ...

https://www.exchangewire.com/blog/2024/03/19/captify-samba-tv-launch-australias-first-search-tv-measurement-solution/

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advance...

https://www.exchangewire.com/blog/2024/03/13/clinch-unveils-unique-ctv-creative-performance-insights/