Marketing & Innovation

How do you achieve multicloud synchronisation, i.e. the synchronisation between multiple clouds such as Onedrive, Google Drive and the other platforms that keep your precious files in the cloud? ...

https://visionarymarketing.com/en/2024/04/25/multicloud-synchronisation/?utm_source=rss&utm_medium=rss&utm_campaign=multicloud-synchronisation

The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above all, its promise was a tad overstated, to say the least. One started to imagine i...

https://visionarymarketing.com/en/2024/04/22/perceptron-a-history-of-neural-networks/?utm_source=rss&utm_medium=rss&utm_campaign=perceptron-a-history-of-neural-networks

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better than un...

https://visionarymarketing.com/en/2024/04/20/networking-and-building-your-b2b-business-on-linkedin/?utm_source=rss&utm_medium=rss&utm_campaign=networking-and-building-your-b2b-business-on-linkedin

No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024, we released a piece stating that the AI revolution would not take place. We understand that ...

https://visionarymarketing.com/en/2024/03/23/how-ai-works/?utm_source=rss&utm_medium=rss&utm_campaign=how-ai-works

This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI one can legitimately feel bewildered. Every day we are overwhelmed with ...

https://visionarymarketing.com/en/2024/03/18/smart-writing/?utm_source=rss&utm_medium=rss&utm_campaign=smart-writing

What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary M...

https://visionarymarketing.com/en/2024/03/14/linkedin-s-new-features/?utm_source=rss&utm_medium=rss&utm_campaign=linkedin-s-new-features

What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones?  The Olympic Games are only six months away from now and I was wondering how much of an...

https://visionarymarketing.com/en/2024/02/15/luxury-venues-for-the-olympic-games-in-paris/?utm_source=rss&utm_medium=rss&utm_campaign=luxury-venues-for-the-olympic-games-in-paris

We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders in marketing. We are not doing this out of hubris, but to say a big thank you ...

https://visionarymarketing.com/en/2024/02/09/top-25-marketing-opinion-leaders/?utm_source=rss&utm_medium=rss&utm_campaign=top-25-marketing-opinion-leaders

Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is the perfect opportunity for us to discuss what a technological re...

https://visionarymarketing.com/en/2024/02/08/the-ai-revolution-will-not-take-place/?utm_source=rss&utm_medium=rss&utm_campaign=the-ai-revolution-will-not-take-place

How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adet...

https://visionarymarketing.com/en/2024/01/22/responsible-marketer/?utm_source=rss&utm_medium=rss&utm_campaign=responsible-marketer

Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help it...

https://visionarymarketing.com/en/2023/12/11/content-shock/?utm_source=rss&utm_medium=rss&utm_campaign=content-shock

According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The re...

https://visionarymarketing.com/en/2023/12/05/genai-and-crm/?utm_source=rss&utm_medium=rss&utm_campaign=genai-and-crm

What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer that question for us. Geographic information systems and ...

https://visionarymarketing.com/en/2023/12/01/geographic-information-systems/?utm_source=rss&utm_medium=rss&utm_campaign=geographic-information-systems

Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference in Paris in early November. The debate brought together a few...

https://visionarymarketing.com/en/2023/11/22/gen-ai-and-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=gen-ai-and-content-marketing

Visionary Marketing spoke with Catherine Crook ­– senior GIS program manager for Hexvarium – to discuss the use of geographic information systems or GIS and its impact on communication netwo...

https://visionarymarketing.com/en/2023/11/20/gis-program-manager/?utm_source=rss&utm_medium=rss&utm_campaign=gis-program-manager

Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer experiences with product experiences”, sheds lig...

https://visionarymarketing.com/en/2023/11/16/product-information-management-new/?utm_source=rss&utm_medium=rss&utm_campaign=product-information-management-new

A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing. While criticisms of profile-based segmentations are no...

https://visionarymarketing.com/en/2023/11/10/behavioral-targeting/?utm_source=rss&utm_medium=rss&utm_campaign=behavioral-targeting

The green market revolution (impacts, how to adapt and change retail business models and organisations) was the title of Forrester‘s Thomas Husson’s Keynote at the Paris Retail Week 2023 Trad...

https://visionarymarketing.com/en/2023/11/02/green-market-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=green-market-revolution

A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even if this is counter intuitive, this research shows that HR hell may be pave...

https://visionarymarketing.com/en/2023/10/31/promoting-employees-increases-risk-that-they-will-leave/?utm_source=rss&utm_medium=rss&utm_campaign=promoting-employees-increases-risk-that-they-will-leave

The Visionary Marketing site is getting a facelift as 2023 draws to a close. Twenty-eight years after its inception, and four years after obtaining our press accreditation by the French Ministry ...

https://visionarymarketing.com/en/2023/10/30/visionary-marketing-site/?utm_source=rss&utm_medium=rss&utm_campaign=visionary-marketing-site

The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of useless data. What’s more, the kind of data produced by marketing studi...

https://visionarymarketing.com/en/2023/10/30/qualitative-studies/?utm_source=rss&utm_medium=rss&utm_campaign=qualitative-studies

AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended a round table discussion on the impact of generative AI on businesses and t...

https://visionarymarketing.com/en/2023/10/23/ai-implementation/?utm_source=rss&utm_medium=rss&utm_campaign=ai-implementation

Visionary Marketing spoke with Katja Graisse – co-founder of Balistikart, an independent digital creative agency – to discuss the Incognito AI Influencer Project. We touch on the benefits and...

https://visionarymarketing.com/en/2023/10/11/ai-influencer/?utm_source=rss&utm_medium=rss&utm_campaign=ai-influencer

Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies on the creativity and expertise of photographers. But what will ...

https://visionarymarketing.com/en/2023/08/23/generative-ai-and-photography/?utm_source=rss&utm_medium=rss&utm_campaign=generative-ai-and-photography

‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’...

https://visionarymarketing.com/en/2023/08/14/breaking-down-silos-myth/?utm_source=rss&utm_medium=rss&utm_campaign=breaking-down-silos-myth

So, what are the emerging employment trends in Europe? This week we got to talk back and forth with Jooble’s Talent Enablement Director, Anastasiia Khyzhniak. We were able to gain insights into...

https://visionarymarketing.com/en/2023/07/26/employment-trends-in-europe/?utm_source=rss&utm_medium=rss&utm_campaign=employment-trends-in-europe

Let’s look at a major marketing misconception today: the more market data you have, the easier it is to do your marketer’s job. And thus to sell. Paul Millier, one of the world’s leading ex...

https://visionarymarketing.com/en/2023/07/20/do-you-need-bigger-or-better-data-on-a-market-to-boost-sales/?utm_source=rss&utm_medium=rss&utm_campaign=do-you-need-bigger-or-better-data-on-a-market-to-boost-sales

Ever heard of Prompt Engineering? That’s what was at the heart of a keynote by Lee Odden at the B2B Summit 2023 that took place in Paris last June. As technology makes headway, more and more j...

https://visionarymarketing.com/en/2023/07/17/prompt-engineering-and-the-future-of-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=prompt-engineering-and-the-future-of-marketing

With our recent piece on Roblox, I thought it would be a good idea to take a step back and discuss marketing and the video game industry. With technology constantly evolving and changing, what do...

https://visionarymarketing.com/en/2023/06/29/marketing-video-games-in-an-evolving-landscape/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-video-games-in-an-evolving-landscape

Phishing is a common practice, and businesses are not the last victims. It’s common to receive fraudulent messages in our mailboxes. These invite you to settle a non-existent unpaid bill, or to...

https://visionarymarketing.com/en/2023/06/20/phishing-how-to-protect-you-and-your-company-from-phishing/?utm_source=rss&utm_medium=rss&utm_campaign=phishing-how-to-protect-you-and-your-company-from-phishing

LinkedIn Live has established itself in recent years as a must for online business-to-business events. In fact, we’ve organized many of them, in particular in partnership with Loic Simon of #So...

https://visionarymarketing.com/en/2023/06/19/creating-success-through-linkedin-live-and-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=creating-success-through-linkedin-live-and-social-media

Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above que...

https://visionarymarketing.com/en/2023/06/16/will-marketing-jobs-be-killed-by-ai/?utm_source=rss&utm_medium=rss&utm_campaign=will-marketing-jobs-be-killed-by-ai

With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongs...

https://visionarymarketing.com/en/2023/06/13/everyone-is-a-creator-as-roblox-prepares-for-ai-and-vr/?utm_source=rss&utm_medium=rss&utm_campaign=everyone-is-a-creator-as-roblox-prepares-for-ai-and-vr

Marketing is going through a major evolution, our jobs are changing, and marketing professionals will have to seriously ramp up their skills. After a 4-year hiatus, we had the pleasure of attendi...

https://visionarymarketing.com/en/2023/06/13/evolution-of-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=evolution-of-marketing

The IT crisis is having serious consequences, and not just in Silicon Valley. But is it an IT crisis or a lack of innovation? For Alain Lefebvre, author of “La Crise de l’IT et comment s’en...

https://visionarymarketing.com/en/2023/06/09/it-crisis-or-lack-of-innovation-steps-towards-the-future/?utm_source=rss&utm_medium=rss&utm_campaign=it-crisis-or-lack-of-innovation-steps-towards-the-future

Photoshop Beta now includes Adobe Firefly AI art functions. These enable image manipulation by using artificial intelligence. Image-generating AIs have been at the center of discussions for quite...

https://visionarymarketing.com/en/2023/06/07/introducing-adobe-firefly-at-adobe-summit-2023/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-adobe-firefly-at-adobe-summit-2023

Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, French sites have finally complied. But rather than deleting cookies, they have ins...

https://visionarymarketing.com/en/2023/06/07/protecting-your-privacy-and-avoiding-cookie-pop-ups/?utm_source=rss&utm_medium=rss&utm_campaign=protecting-your-privacy-and-avoiding-cookie-pop-ups

It’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only t...

https://visionarymarketing.com/en/2023/06/06/adobe-summit-2023/?utm_source=rss&utm_medium=rss&utm_campaign=adobe-summit-2023

Hubert Kratiroff delivers his three top tips for Web3 adoption by businesses. For some years now, people have been calling for a reinvention of the good old Web. That was the ambition of Web 2.0...

https://visionarymarketing.com/en/2023/06/05/web3-adoption/?utm_source=rss&utm_medium=rss&utm_campaign=web3-adoption

Are digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine, author of the article titled ‘Are Your Digital Tools Wasting Y...

https://visionarymarketing.com/en/2023/04/27/digital-experiences/?utm_source=rss&utm_medium=rss&utm_campaign=digital-experiences

Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint...

https://visionarymarketing.com/en/2023/04/25/digital-advertising-carbon-footprint/?utm_source=rss&utm_medium=rss&utm_campaign=digital-advertising-carbon-footprint

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing...

https://visionarymarketing.com/en/2023/03/17/platform-business-models/?utm_source=rss&utm_medium=rss&utm_campaign=platform-business-models

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and...

https://visionarymarketing.com/en/2023/03/06/social-media-visuals/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-visuals

Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through Linked...

https://visionarymarketing.com/en/2023/02/23/linkedin-hackers/?utm_source=rss&utm_medium=rss&utm_campaign=linkedin-hackers

Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of hindsight Innovate or Die? Beyond Deceptive Appearances ...

https://visionarymarketing.com/en/2023/02/21/innovate-or-die/?utm_source=rss&utm_medium=rss&utm_campaign=innovate-or-die

How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Revi...

https://visionarymarketing.com/en/2023/02/15/perceived-value/?utm_source=rss&utm_medium=rss&utm_campaign=perceived-value

This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of ...

https://visionarymarketing.com/en/2023/02/09/tech-layoffs-and-disillusionment-in-silicon-valley/?utm_source=rss&utm_medium=rss&utm_campaign=tech-layoffs-and-disillusionment-in-silicon-valley

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco...

https://visionarymarketing.com/en/2023/02/08/product-led-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=product-led-marketing

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us i...

https://visionarymarketing.com/en/2023/01/31/customer-communities/?utm_source=rss&utm_medium=rss&utm_campaign=customer-communities

A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, boomer! I know. Yet, facts are s...

https://visionarymarketing.com/en/2023/01/30/digital-natives-do-not-exist/?utm_source=rss&utm_medium=rss&utm_campaign=digital-natives-do-not-exist

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some very us...

https://visionarymarketing.com/en/2023/01/25/sate-of-sales-enablement/?utm_source=rss&utm_medium=rss&utm_campaign=sate-of-sales-enablement

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Mus...

https://visionarymarketing.com/en/2023/01/23/twitter-for-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=twitter-for-advertisers

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become Mo...

https://visionarymarketing.com/en/2023/01/19/brand-love/?utm_source=rss&utm_medium=rss&utm_campaign=brand-love

The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative soci...

https://visionarymarketing.com/en/2023/01/13/buzzsumo-2023/?utm_source=rss&utm_medium=rss&utm_campaign=buzzsumo-2023

Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in ...

https://visionarymarketing.com/en/2023/01/09/social-selling-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=social-selling-strategy

What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the Tech for Retail e...

https://visionarymarketing.com/en/2023/01/05/the-immersive-web/?utm_source=rss&utm_medium=rss&utm_campaign=the-immersive-web

A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to mar...

https://visionarymarketing.com/en/2022/12/23/customer-service-survey/?utm_source=rss&utm_medium=rss&utm_campaign=customer-service-survey

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and European...

https://visionarymarketing.com/en/2022/12/05/b2b-start-up/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-start-up

Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and sale of medicines and even sp...

https://visionarymarketing.com/en/2022/11/29/counterfeiting-on-marketplaces/?utm_source=rss&utm_medium=rss&utm_campaign=counterfeiting-on-marketplaces

Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key component to the Web3 movement. AI isn’t a new thing as t...

https://visionarymarketing.com/en/2022/11/03/dall-e-2-ai-redesign-for-companies/?utm_source=rss&utm_medium=rss&utm_campaign=dall-e-2-ai-redesign-for-companies

The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the sub...

https://visionarymarketing.com/en/2022/10/28/myths-of-innovation/?utm_source=rss&utm_medium=rss&utm_campaign=myths-of-innovation

Gamification is revolutionizing marketing and retail. In a way, providing a yellow brick road for brands and consumers alike. Though, not only does this offer a way for brands to build relationsh...

https://visionarymarketing.com/en/2022/10/27/gamification-innovating-marketing-and-retail/?utm_source=rss&utm_medium=rss&utm_campaign=gamification-innovating-marketing-and-retail

Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers...

https://visionarymarketing.com/en/2022/10/27/blockchain-technology/?utm_source=rss&utm_medium=rss&utm_campaign=blockchain-technology

First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only hel...

https://visionarymarketing.com/en/2022/10/24/first-party-data-an-18-percent-increase-in-consumer-conversion/?utm_source=rss&utm_medium=rss&utm_campaign=first-party-data-an-18-percent-increase-in-consumer-conversion

Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumer...

https://visionarymarketing.com/en/2022/10/24/make-it-personal/?utm_source=rss&utm_medium=rss&utm_campaign=make-it-personal

Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in Handshake becom...

https://visionarymarketing.com/en/2022/10/18/handshake-is-this-the-end-of-linkedin/?utm_source=rss&utm_medium=rss&utm_campaign=handshake-is-this-the-end-of-linkedin

Last mile delivery is the most strenuous and expensive part of the supply chain when delivering goods. Whether it’s a commercial shipping such as UPS or Fedex, an internet enterprise like Amazo...

https://visionarymarketing.com/en/2022/10/05/last-mile-delivery-first-priority-for-companies/?utm_source=rss&utm_medium=rss&utm_campaign=last-mile-delivery-first-priority-for-companies

Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many consum...

https://visionarymarketing.com/en/2022/10/03/consumer-data-europeans-are-concerned-about-their-data/?utm_source=rss&utm_medium=rss&utm_campaign=consumer-data-europeans-are-concerned-about-their-data

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal po...

https://visionarymarketing.com/en/2022/09/21/brands-and-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=brands-and-social-media

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell me...

https://visionarymarketing.com/en/2022/09/07/dark-social-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=dark-social-marketing

Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah H...

https://visionarymarketing.com/en/2022/07/26/wheat-prices-spike-a-disruptive-commodity-markets-is-the-solution/?utm_source=rss&utm_medium=rss&utm_campaign=wheat-prices-spike-a-disruptive-commodity-markets-is-the-solution

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, Yann Gourvennec, CE...

https://visionarymarketing.com/en/2022/07/18/b2b-vs-b2c/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-vs-b2c

According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his jo...

https://visionarymarketing.com/en/2022/07/13/business-development-outsourcing/?utm_source=rss&utm_medium=rss&utm_campaign=business-development-outsourcing

A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measu...

https://visionarymarketing.com/en/2022/06/23/crm-system/?utm_source=rss&utm_medium=rss&utm_campaign=crm-system

With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical an...

https://visionarymarketing.com/en/2022/06/13/digital-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=digital-advertising

Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert. Omnichannel marketing automation b...

https://visionarymarketing.com/en/2022/06/10/marketing-automation-tips-key-lessons-from-successful-implementations/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-automation-tips-key-lessons-from-successful-implementations

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketi...

https://visionarymarketing.com/en/2022/04/27/b2b-sharing-economy/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-sharing-economy

Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one’s digital marketing ROI. Pierre Charbonnel, Digital Director at Oxbow, shared the best practices he ac...

https://visionarymarketing.com/en/2022/04/18/oxbow-digital-marketing-feedback-10-common-sense-tips/?utm_source=rss&utm_medium=rss&utm_campaign=oxbow-digital-marketing-feedback-10-common-sense-tips

Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report website...

https://visionarymarketing.com/en/2022/04/06/google-analytics-ban/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-ban

The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered on all its promises with more than 26,000 connected viewers during the ope...

https://visionarymarketing.com/en/2022/03/30/rise-of-digital/?utm_source=rss&utm_medium=rss&utm_campaign=rise-of-digital

What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP o...

https://visionarymarketing.com/en/2022/03/16/data-driven-cx/?utm_source=rss&utm_medium=rss&utm_campaign=data-driven-cx

What does the future hold for the so-called Metaverse and 3D immersive ecommerce? We’ve already covered this for B2B with Forrester, but I have a hunch that we haven’t heard the last of it. I...

https://visionarymarketing.com/en/2022/03/16/3d-metaverse-ecommerce/?utm_source=rss&utm_medium=rss&utm_campaign=3d-metaverse-ecommerce

Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large, and the current economic situation will probably, like it or lump...

https://visionarymarketing.com/en/2022/03/16/intermodal-transport/?utm_source=rss&utm_medium=rss&utm_campaign=intermodal-transport

The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience had revealed how es...

https://visionarymarketing.com/en/2022/03/10/trust-is-at-the-heart-of-the-digital-economy-adobepartner/?utm_source=rss&utm_medium=rss&utm_campaign=trust-is-at-the-heart-of-the-digital-economy-adobepartner

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition) is on everybody’s lips. Whereas experts are still wondering whether there is such a t...

https://visionarymarketing.com/en/2022/03/02/metaverse-for-b2b/?utm_source=rss&utm_medium=rss&utm_campaign=metaverse-for-b2b

As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges do they face in...

https://visionarymarketing.com/en/2022/02/04/digital-trends-2022-for-business-digitisation-progress-and-challenges/?utm_source=rss&utm_medium=rss&utm_campaign=digital-trends-2022-for-business-digitisation-progress-and-challenges

The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can be used for a range of products...

https://visionarymarketing.com/en/2022/02/04/art-auction-nfts/?utm_source=rss&utm_medium=rss&utm_campaign=art-auction-nfts

How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search quali...

https://visionarymarketing.com/en/2021/12/22/website-search-quality/?utm_source=rss&utm_medium=rss&utm_campaign=website-search-quality

AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveil...

https://visionarymarketing.com/en/2021/12/07/ai-is-the-future-of-sales/?utm_source=rss&utm_medium=rss&utm_campaign=ai-is-the-future-of-sales

For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on wi...

https://visionarymarketing.com/en/2021/12/03/business-to-business-e-commerce/?utm_source=rss&utm_medium=rss&utm_campaign=business-to-business-e-commerce

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely debated in the world of mar...

https://visionarymarketing.com/en/2021/10/16/impact-website-search-cx/?utm_source=rss&utm_medium=rss&utm_campaign=impact-website-search-cx

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear idea of what their cus...

https://visionarymarketing.com/en/2021/09/15/know-your-b2b-customers/?utm_source=rss&utm_medium=rss&utm_campaign=know-your-b2b-customers

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustrati...

https://visionarymarketing.com/en/2021/08/18/punk-cx-customer-experience/?utm_source=rss&utm_medium=rss&utm_campaign=punk-cx-customer-experience

How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 pitfalls to avoid at all ...

https://visionarymarketing.com/en/2021/07/19/writing-high-quality-b2b-white-papers/?utm_source=rss&utm_medium=rss&utm_campaign=writing-high-quality-b2b-white-papers

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. Bruno emphasises the ...

https://visionarymarketing.com/en/2021/07/14/b2b-opinion-leaders/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-opinion-leaders

When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that when you ask the woman or...

https://visionarymarketing.com/en/2021/07/07/future-of-cryptocurrencies/?utm_source=rss&utm_medium=rss&utm_campaign=future-of-cryptocurrencies

Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is the importance of co...

https://visionarymarketing.com/en/2021/05/27/content-marketing-2021-statistics/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-2021-statistics

The digital shift is a fairly recurring topic for our visionary readers. But what evidence do we have of this? Is it just an impression or a reality? During the Adobe Summit 2021, of which Vision...

https://visionarymarketing.com/en/2021/05/04/digital-shift/?utm_source=rss&utm_medium=rss&utm_campaign=digital-shift

Informal networks have been known for a long time and so has the role of digital in their development. Malcolm Gladwell goes one step further and predicts that they will become the  “new-norma...

https://visionarymarketing.com/en/2021/04/28/informal-networks/?utm_source=rss&utm_medium=rss&utm_campaign=informal-networks

Personalization is on top of the marketing agenda in 2021 and for years to come, and I have invited Christophe Marée, Western Marketing Director EMEA at Adobe, to talk to us about the Adobe Summ...

https://visionarymarketing.com/en/2021/04/27/personalization-marketing-adobe/?utm_source=rss&utm_medium=rss&utm_campaign=personalization-marketing-adobe