It is the aim of every brand to create the ultimate partnership, that is to turn consumers into purchasers, purchasers into brand advocates, and advocates into fans. Football clubs have the hol...
Grocery stores have become front and centre in our conscious these days. They are one of the few places we can go visit legitimately and how they are choosing to respond to both their customers a...
Institutions and governments are not the place normally where you see a true understanding of the power of the brand. But the arrival of the NHS Nightingale hospitals are a shining exception to t...
In these very strange times, we are seeing brands acting strangely. So whilst nothing currently is remotely normal, sometimes behaviour in difficult circumstances show the true colours of a compa...
http://brandvoice.co.uk/the-good-the-bad-and-the-downright-odd/
Following a decade of unparalleled success as VP Global Partnerships at Anschutz Entertaiment Group (AEG) Lesley Saville has joined BrandVoice Marketing Group as partner to create and lead the ...
http://brandvoice.co.uk/lesley-saville-launches-new-sponsorship-consultancy-at-brandvoice/
AOS Orwell was formed in 2011 following the merger of AOS (Africa Oilfield Services Ltd) and Orwell Oil & Gas International; two Nigerian-based oil service companies, creating the largest indigen...
Well, what a weekend. The unthinkable has happened and we are on our way out of the EU (although the referendum is not legally binding) and our two main political parties are imploding. This is n...
http://brandvoice.co.uk/uk-still-best-placed-for-ecommerce-despite-brexit/
We met the team behind Multiple Minds through our work with Brunel University and the Co-Innovate programme – where we run Brand innovation workshops. Paula and Amanda both work at Brunel but h...
http://brandvoice.co.uk/brandvoice-workshops-launching-a-new-business-multiple-minds/
Belgian agency Gonzales, taking the insight that “happiness starts with a smile”— wanted to make people laugh in an environment where silence and straight faces are the norm. So they hired ...
http://brandvoice.co.uk/coca-cola-hires-a-man-to-laugh-on-belgian-subway/
Will mobile technology replace your bank account? In much of the emerging world, it’s not so much that punters are migrating to mobile banking… it’s a fact that this is the only form of...
http://brandvoice.co.uk/will-mbank-mobile-payments-replace-your-bank-account/