Digiday » Tanya Dua

Partners + Napier's CEO Sharon Napier tells us how she got into the advertising business and shares some of the biggest lessons she's learned along the way.

https://digiday.com/marketing/partners-napiers-sharon-napier-passion-key-ingredient-success/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

A number of brands, including Coca-Cola, Nike, Jaguar, Sea World and Ripple Foods have started using images to both segment and target their audiences.

https://digiday.com/marketing/ad-targeting-images/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Snapchat is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for media buys carried out in the second quarter of 2017.

https://digiday.com/marketing/snapchat-wooing-ad-buyers-discount-coupons-bonuses/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Instead of search history, Coca-Cola targeted consumers by serving them ads based on images they shared on Facebook, Instagram and Twitter.

https://digiday.com/marketing/coca-cola-targeted-ads-based-facebook-instagram-photos/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Tough Mudder is opening a digital storefront on Amazon where it's selling fitness gear and distributing video it's creating solely for the e-commerce giant.

https://digiday.com/marketing/scaling-reach-tough-mudder-creating-video-content-amazon/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Agencies said Snapchat's now-confirmed plans to roll out a self-serve ad buying tool will help them target audiences and change campaigns on the fly.

https://digiday.com/marketing/agencies-say-new-snapchat-self-serve-platform-will-make-competitive-facebook/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Skippy peanut butter has been discontinued in Canada, and the internet is freaking out.

https://digiday.com/marketing/internet-freaking-skippy-discontinued-canada/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

DiGiorno recently conducted a social experiment that used facial recognition and emotion tracking software to gauge people's reaction to pizza.

https://digiday.com/marketing/digiorno-pizza-used-facial-recognition-show-much-people-love-pizza/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

FuckJerry has gone beyond its Instagram roots to become a full-blown social agency.

https://digiday.com/marketing/fuckjerry-viral-instagram-meme-account-became-marketing-agency/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

A new “touchable” video by Macallan is the latest experiment in its digital marketing efforts.

https://digiday.com/marketing/scotch-brand-macallan-new-touchable-video/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Crispin Porter + Bogusky has launched an internal social network to improve communication across its global offices.

https://digiday.com/marketing/cpb-launched-internal-social-network-improve-employee-communication/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Customers consider cable and cellphone companies to be the worst offenders, and most people are not willing to give a company another chance after two negative experiences.

https://digiday.com/marketing/people-complain-online-5-charts/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Unlike the majority of agency execs, who come from agency and business backgrounds, 360i's global CEO Sarah Hofstetter actually got her start as a reporter at The New York Times.

https://digiday.com/marketing/turn-vulnerabilities-assets-360is-sarah-hofstetter-making-advertising/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Instagram Stories not only has more people using it daily versus Snapchat, but it is also increasingly attracting more ad dollars.

https://digiday.com/marketing/scale-matters-advertisers-opting-instagram-snapchat/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Expect brands to jump on the bandwagon soon to create social videos, say agency execs.

https://digiday.com/marketing/marketers-begun-eyeing-clips-apples-new-camera-app/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss