I send out dozens of emails every day. Like a letter, each ends with a handy email signature that shares a bit more information about the work that I do. It’s a little note that allows me t...
https://blog.hubspot.com/marketing/professional-email-signatures
SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting posts become tedious. The good news is there are...
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklist you can use to get your project up and running,...
https://blog.hubspot.com/marketing/starting-a-podcast-checklist
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition.
Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.
https://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list
If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Link...
https://blog.hubspot.com/marketing/how-to-linktree-instagram
If you're a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch thei...
https://blog.hubspot.com/marketing/graphic-design-resume-examples
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?
https://blog.hubspot.com/marketing/social-media-holiday-calendar-2017
As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the bigges...
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, a...
https://blog.hubspot.com/marketing/social-media-reshaping-retail
Welcome to BREAKING THE BLUEPRINT — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they�...
https://blog.hubspot.com/marketing/events-for-black-entrepreneurs
Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
https://blog.hubspot.com/marketing/solving-marketing-mixed-messages
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize...
https://blog.hubspot.com/marketing/how-to-promote-your-content-as-a-creator
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL opti...
https://blog.hubspot.com/marketing/how-to-optimize-urls-for-search
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing . Whether your business offers a service (say, a cleaning company) or a commodity (like ...
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair...
Welcome to CREATOR COLUMNS, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want ...
Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome em...
Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictab...
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?”
https://blog.hubspot.com/marketing/advertising-roi-calculator
Over the past year, we've seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online commu...
https://blog.hubspot.com/marketing/how-brands-build-communities
Welcome to CREATOR COLUMNS, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative to learn how to grow your platform, improve your c...
https://blog.hubspot.com/marketing/how-to-get-started-with-ai-as-a-content-creator
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023 , as I searched for my favorite blue icon on the phone, I found a b...
Welcome to CREATOR COLUMNS, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Welcome to CREATOR COLUMNS, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for p...
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals.
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready ...
https://blog.hubspot.com/marketing/market-research-tools-resources
I've been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it's safe...
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have s...
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and...
In the summer of 2022, we first started hearing buzz around a new term: "Quiet quitting ".
Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it's all a bit … well, repetitive.
https://blog.hubspot.com/marketing/the-rise-of-rewatch-podcasts-nostalgia-bait
PowerPoint presentations can be professional, attractive, and really help your audience remember your message.
https://blog.hubspot.com/marketing/easy-powerpoint-design-tricks-ht
Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
Welcome to CREATOR COLUMNS, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.
https://blog.hubspot.com/marketing/email-newsletter-templates
According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading...
Every time I work with a new brand, my first order of business is to conduct a competitive analysis.
Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds bef...
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google S...
https://blog.hubspot.com/marketing/highlight-duplicates-google-sheets
An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get s...
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best p...
Welcome to CREATOR COLUMNS, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
I see short-form videos everywhere nowadays. And now, as platforms like TikTok , Instagram Reels , YouTube Shorts , Google , LinkedIn , and Pinterest expand their short-form offerings, brand...
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.
https://blog.hubspot.com/marketing/consumers-favorite-social-channels
Welcome to HUBSPOT PERSPECTIVES, a series where HubSpotters weigh in on the latest business and marketing trends.
Welcome to CREATOR COLUMNS, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.