Articles - Silicon Valley Product Group

By Marty Cagan and Marily Nika Recently I have co-authored a few articles allowing me to highlight different product coaches, and in this article, I’d like to highlight Marily Nika.  Marily sp...

https://www.svpg.com/ai-product-management/

By Marty Cagan and Richard Russell Marty’s Note:  Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches.  This proved to be one of ou...

https://www.svpg.com/product-model-at-amazon/

By Lea Hickman and Marty Cagan Recently we’ve been writing about two very common and very problematic forms of theater: product management theater, and product leadership theater. We’ve been ...

https://www.svpg.com/transformation-theater/

The previous article on Product Management Theater proved to be quite popular, and I’m grateful for all the positive feedback.   But as expected, some people took it somewhat personally, and ...

https://www.svpg.com/product-leadership-theater/

Fair warning that for many of you, this article is going to feel like a heavy dose of tough love. I have been warning for several years that delivery team product owners, and feature team product...

https://www.svpg.com/product-management-theater/

I started writing about the importance of focusing on achieving outcomes over just shipping output back in 2007, when I first started writing about the importance of product discovery. Learning ...

https://www.svpg.com/product-model-concepts/

Recently I was invited by my friends at DesignMap to discuss the topic of product vision, and one of the more popular ways of communicating a product vision, which is to use a visiontype (a proto...

https://www.svpg.com/the-power-of-visiontypes/

Recently I was invited by Productboard to give a talk on the topic of what 2024 might have in store for the product community.  If you prefer to watch a video (60 min), you can find the recordin...

https://www.svpg.com/product-predictions-2024/

For those that have been following along, I recently wrote about alternatives to product managers, and alternatives to product leaders as the context to understand the debates in the industry aro...

https://www.svpg.com/product-managers-vs-product-leaders/

This is the second of two related articles talking about the alternatives to product managers and product leaders.  In the first article, I discussed how the product manager’s responsibilities...

https://www.svpg.com/alternatives-to-product-leaders/

This page is here to hold questions and answers that come up once the TRANSFORMED book is published and we can no longer add them to the “Objections” section of the book. ADDITIONAL OBJECTION...

https://www.svpg.com/transformed-faq/

I doubt anyone is surprised to learn that many people have been asking me about Brian Chesky’s recent comments. I’ve been hesitant to write about this topic for two reasons:  First, I didn�...

https://www.svpg.com/alternatives-to-product-managers/

By Marty Cagan and Joakim Sundén  Marty’s Note:  I have been a long-time fan of Spotify.  The fact that they compete against some of the best product companies in the world (including Amazo...

https://www.svpg.com/product-model-at-spotify/

The Root Causes of Failed Transformations It is an open secret that the vast majority of attempted digital transformations fail.  Companies spend millions of dollars and years of effort, yet fai...

https://www.svpg.com/transformation-fail/

One very common question we hear is: “We’re not a tech company, so is the product operating model even relevant for us?” This is a very widespread confusion, and it’s putting countless co...

https://www.svpg.com/who-is-product-operating-model-for/