Two weeks ago, Bumble let its audience know a "new Bumble" was forthcoming. They stripped their Instagram of old posts, many of memes and models wearing T-shirts that read "Exhausted." The teaser...
https://www.adweek.com/creativity/the-bumble-fumble-weaponizing-versus-witnessing-consumer-insights/
If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a ...
https://www.adweek.com/brand-marketing/swehl-molly-baz-billboard-controversy-response/
Working out can be a challenge for many reasons, from lack of time to difficulty in finding a workout routine. We all find different ways to stay active, and iFit understands that, with software ...
https://www.adweek.com/brand-marketing/personalized-fitness-ifit-ai-workouts/
Disney's ad sales chief has never been so animated about the company's upfront offerings. To kick off Disney's May 14 upfront week event from the North Javits Center, Rita Ferro, the company's he...
https://www.adweek.com/convergent-tv/disney-rita-ferro-family-guy-upfront/
Today, Amazon hosted its first upfront week event. Now, it's time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of ...
https://www.adweek.com/convergent-tv/inside-amazon-first-upfront-week-event/
Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising ...
Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast ...
https://www.adweek.com/media/conde-nast-cro-pamela-drucker-mann-steps-down/
Leave it to Kaitlin Olson to bring some Philly sunshine to ABC's fall schedule. The star of FX's long-running comedy It's Always Sunny in Philadelphia will dabble in detective work via High Poten...
https://www.adweek.com/convergent-tv/abc-sees-high-potential-in-fall-lineup/
The Golden State Valkyries won't take the court as the newest WNBA franchise until 2025, but their brand goes to work today. On opening day for the Women's National Basketball Association, Golden...
https://www.adweek.com/brand-marketing/golden-state-valkyries-brand-wnba-opening-day/
There's bad news for onlookers betting that the 2024 WNBA rookie class won't transfer their marketability to the pros: The league, broadcasters and sponsors already confidently support Caitlin Cl...
https://www.adweek.com/brand-marketing/caitlin-clark-brands-wnba-opening-day/
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopti...
https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/