In the current marketing ecosystem, community-building is not merely an adjacent strategy; it represents the discerning force that sets exceptional brands apart. Close to 70% of marketers ackno...
https://www.tintup.com/blog/6-ways-to-grow-a-vibrant-online-brand-community-with-tint/
In the ever-evolving landscape of consumer choices, understanding the key drivers behind product selection and decision-making is the holy grail for marketers. Nowhere is this more at play than i...
https://www.tintup.com/blog/relevance-of-consumer-preferences-in-food-bev-marketing/
User-generated content, or UGC for short, is any content that has been created, published, and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often...
https://www.tintup.com/blog/user-generated-content-definition/
Pacific Coast Producers, an agricultural cooperative in California specializing in canning fruits and tomatoes for private brands for retailers, restaurants, and schools across the USA, is excite...
https://www.tintup.com/blog/pacific-coast-producers-launches-can-fan-community-with-tint/
What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer? We won’t pretend that brand love can ever replace actual human love, although I’m su...
https://www.tintup.com/blog/5-ways-marketers-can-foster-brand-love/
Brace yourselves fellow marketers for yet another episode of social networks flipping the script and sending everyone into a frenzy before we all begrudgingly accept a less-than-ideal normal. M...
https://www.tintup.com/blog/stop-building-your-brands-community-on-someone-elses-site/
Years of consumer research show that connecting with consumers in an authentic way is key for brand marketing to be effective. One strategy that has been gaining traction is ambassador marketing....
https://www.tintup.com/blog/unlocking-the-power-of-ambassador-marketing-comprehensive-guide/
In this exciting episode, Sue Frech, TINT CRO, sits down with Tiffany Pegues, Head of Social, Search, and CRM at Church & Dwight Co. Tiffany shares insights into the digital strategies she leads,...
https://www.tintup.com/blog/cpm-podcast-s2024e1-tiffany-pegues/
Each year begins with our event technology and social trends to watch. This year, technology is driving most of the conversation. Events are implementing artificial intelligence, owned communitie...
https://www.tintup.com/blog/2024-event-technology-social-trends/
For more than a decade, TINT has understood the transformative power of authentic user-generated content. It’s the candid photo shared by a satisfied customer, the review that speaks volumes ab...
https://www.tintup.com/blog/future-forward-brands-community-powered-marketing-in-2024/