When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform , we knew we had to make some changes to our websites, blogs and social media channels too....
http://doubleclick-advertisers.googleblog.com/2018/07/new-brand-new-home-where-to-find-google.html
Two weeks ago, we announced that we’re unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under one brand: Google Marketing Platform. We also introduced Display & ...
http://doubleclick-advertisers.googleblog.com/2018/07/drive-stronger-collaboration-with.html
Earlier this week we announced Google Marketing Platform , which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure ...
http://doubleclick-advertisers.googleblog.com/2018/06/from-basecamp-to-summit-achieving-new.html
The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all yea...
http://doubleclick-advertisers.googleblog.com/2018/06/introducing-google-marketing-platform.html
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery , quilting supplies , or for a se...
http://doubleclick-advertisers.googleblog.com/2018/06/new-advertising-brands.html
We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive and accessible mediums, audio offers exciting new terra...
http://doubleclick-advertisers.googleblog.com/2018/05/digital-audio-ads-come-to-doubleclick.html
Sign up to join the live streamed keynote at Google Marketing Live: WHEN: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET DURATION: 1 hour WHERE: Here on the DoubleClick Advertiser Blo...
http://doubleclick-advertisers.googleblog.com/2018/05/tune-in-on-july-10-2018-as-we-announce.html
Consumers engage with your brand across many channels, from search to display to social. However, only 17% of advertisers look at performance across these channels.1 And while search advertising ...
http://doubleclick-advertisers.googleblog.com/2018/03/search-with-social-unify-your-cross.html
In May, Europe’s new General Data Protection Regulation (GDPR) comes into effect. Google is committed to complying with the GDPR , and in preparation, we’ve been working with our customers an...
http://doubleclick-advertisers.googleblog.com/2018/03/changes-to-our-ad-policies-to-comply.html
The way we watch TV has fundamentally changed. The popularity of on-demand and over-the-top streaming services, the proliferation of devices, and the availability of more high-quality content mea...
http://doubleclick-advertisers.googleblog.com/2018/03/the-marketers-guide-to-tv-and-video.html
With DoubleClick’s Programmatic Guaranteed solution, advertisers and media owners can transact both reservation and open auction media buys programmatically, using a single platform. This means...
http://doubleclick-advertisers.googleblog.com/2018/02/the-benefits-of-consolidating-media.html
With the Big Game around the corner, brands will soon be debuting their highly anticipated 2018 TV spots. In recent years, we’ve seen marketers adopt a number of strategies across TV and digita...
http://doubleclick-advertisers.googleblog.com/2018/01/reach-sports-fans-across-screens-with.html
Remarketing lists are a great way to reconnect with previous visitors to your website. They can also provide valuable customer insights that can be used to find new opportunities to help you rea...
http://doubleclick-advertisers.googleblog.com/2018/01/maximize-customer-potential-with.html
From buying a TV to planning a holiday vacation, it takes consumers, on average, four clicks before completing a transaction online.¹ Some of these clicks matter more than the others, yet 40% of...
http://doubleclick-advertisers.googleblog.com/2017/12/discover-true-value-of-each-click-with.html
Advertising should be free of invalid activity – including unauthorized, misrepresented, and fake ad inventory – which diverts revenue from legitimate publishers and tricks marketers into wa...
With the all important holiday shopping season about to begin, you can’t afford to miss any revenue opportunity. But you also need to be careful about how much you push your already stretched t...
http://doubleclick-advertisers.googleblog.com/2017/11/three-new-tools-to-improve-performance.html
Cross-posted from the Google Analytics blog We often hear from marketers how challenging it is to piece together online and offline customer interactions in order to see a complete view of a c...
http://doubleclick-advertisers.googleblog.com/2017/11/google-analytics-360-salesforce.html
Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and leads are measured accurately....
http://doubleclick-advertisers.googleblog.com/2017/10/the-importance-of-site-wide-tagging-for.html
Advertising fraud is a complex challenge, but one that we are working to simplify for our partners. That’s why we’ve developed sophisticated systems, including over 180 automated filters and ...
http://doubleclick-advertisers.googleblog.com/2017/09/working-with-industry-towards-fraud_21.html
For an ad to have impact, being seen isn’t just important, it’s fundamental. That’s why measuring the viewability of advertising matters so much. Today, we’re releasing new research to h...
http://doubleclick-advertisers.googleblog.com/2017/09/bringing-video-ads-into-view.html
If your business offers a large number of products or services, it can be difficult to manually create and manage keywords and ads for each and every one of them. Inventory keyword campaigns all...
http://doubleclick-advertisers.googleblog.com/2017/08/scale-your-marketing-with-improved-feed.html
CROSS-POSTED FROM THE KEYWORD The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and en...
http://doubleclick-advertisers.googleblog.com/2017/06/building-better-web-for-everyone.html
At DoubleClick, we're always looking for new ways to help you drive growth and efficiency. This means giving you tools that let you scale and customize your marketing in a way that suits your bus...
http://doubleclick-advertisers.googleblog.com/2017/06/helping-you-scale-with-new-tools-for.html
Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year ...
http://doubleclick-advertisers.googleblog.com/2017/05/introducing-ads-data-hub-next_24.html
MAKING MARKETING EASIER WITH NEW TOOLS FOR PRODUCTIVITY Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect f...
http://doubleclick-advertisers.googleblog.com/2017/05/making-marketing-easier-with-new-tools.html