As you likely know, the Department of Health & Human Services (HHS) extended the definition of PHI at the end of 2022 and broadened the scope of who is covered under these new rules. The poli...
Pop-ups can, and do, work when done right. But what's that happy medium? Do they turn visitors off or do people really click on them? If you're using pop ups now, do they meet Google's re...
https://www.30degreesnorth.com/blog/should-you-use-website-popups
With new HIPAA standards introduced late in 2022, there are a lot of questions swirling throughout the healthcare industry about how to be data-driven marketers in this digital age without ov...
https://www.30degreesnorth.com/blog/faqs-website-hipaa-compliance
Usually, people think about the sales team as shouldering the responsibility of growing a company. They have to get the deals closed that generate the growth – day in and day out! Great sal...
https://www.30degreesnorth.com/blog/four-marketing-strategy-questions-you-need-to-ask
HIPAA guidelines changed in 2022 to cover more than collecting and storing information about patients and even non-patient visitors to your medical practice or health system website that cont...
https://www.30degreesnorth.com/blog/four-new-phi-datapoints-and-what-to-do-about-them
Recording a video can feel a little odd, especially if you’re not used to it. As more and more video content is created, we have a few tips for you to keep in mind as you prepare. These are...
https://www.30degreesnorth.com/blog/tips-when-recording-a-video
Updated February 2023 In the race for higher organic search rankings, every company with a web presence is trying to please Google and figure out the algorithm being used to rank their webs...
https://www.30degreesnorth.com/blog/industry-update-google-is-focusing-on-better-page-experience
If you want to be assured of strategic growth and successful marketing, avoid pushing out ads, content, and other campaigns until you have a Growth Framework in place. Marketers spend a l...
https://www.30degreesnorth.com/blog/strategic-growth-marketing-essentials
In the Wild West days of the Internet (wayyy back in 2006), Blendtec innovated the use of video content in marketing with their "Will It Blend?" video series. While those are some fun videos ...
https://www.30degreesnorth.com/blog/how-to-get-seo-value-from-your-videos
No doubt the last few years have brought new challenges to your marketing and sales processes. And if you're still in business, then you've obviously found a way to adjust! Now that 2023 is u...
https://www.30degreesnorth.com/blog/six-things-to-include-in-your-marketing-budget