Since the acquisition of DoubleClick over 10 years ago, we’ve continuously evolved our platforms to help our partners grow their revenue and create sustainable businesses with advertising. That...
http://doubleclick-publishers.googleblog.com/2018/06/introducing-google-ad-manager.html
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery , quilting supplies , or for a se...
http://doubleclick-publishers.googleblog.com/2018/06/new-advertising-brands.html
Sign up to join the live streamed keynote at Google Marketing Live: WHEN: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET DURATION: 1 hour WHERE: Here on the DoubleClick Publisher Blog...
http://doubleclick-publishers.googleblog.com/2018/05/tune-in-on-july-10-2018-as-we-announce.html
Today, the majority of the internet is supported by digital advertising. But bad ad experiences—the ones that blare music unexpectedly, or force you to wait 10 seconds before you get to the pag...
http://doubleclick-publishers.googleblog.com/2018/04/helping-publishers-recover-lost-revenue.html
It’s not uncommon for a single TV episode to cost millions, if not tens of millions of dollars to produce. Everyday, teams of studio executives, producers, writers, and actors, all set out to d...
http://doubleclick-publishers.googleblog.com/2018/04/making-most-of-commercial-breaks-across.html
The first ad server was created in 1995 with the goal of helping websites deliver ads online. Over the next twenty years, what was once a simple technology with limited capabilities would evolve ...
http://doubleclick-publishers.googleblog.com/2018/04/exchange-bidding-now-available-to-all.html
In May, Europe’s new General Data Protection Regulation (GDPR) comes into effect. Google is committed to complying with the GDPR , and in preparation, we’ve been working with our customers an...
http://doubleclick-publishers.googleblog.com/2018/03/changes-to-our-ad-policies-to-comply.html
In an industry moving increasingly towards automation and efficiency, traditional reservations (the one-to-one selling and management of direct media buys) represented $26B in global display and ...
http://doubleclick-publishers.googleblog.com/2018/02/publishers-save-57-more-time-with.html
The best ads tell stories that pull people in, capture their attention and make them want to believe in what they’re being told. Digital video has given advertisers the canvas to do just that o...
http://doubleclick-publishers.googleblog.com/2018/01/capture-growing-video-budgets-with-new.html
Advertising should be free of invalid activity – including unauthorized, misrepresented, and fake ad inventory – which diverts revenue from legitimate publishers and tricks marketers into wa...
I used to wait all week to watch 90210 on Thursday nights at 9:00. Today, I can binge watch Breaking Bad whenever I want, wherever I want. Whether it’s 1997 or 2017, there is one simple thing t...
http://doubleclick-publishers.googleblog.com/2017/10/tv-made-smarter-with-doubleclick.html
There are many issues impacting the health of the advertising ecosystem today. Counterfeit, misrepresented, and fake ad inventory are diverting revenue from high quality publishers. And, publishe...
http://doubleclick-publishers.googleblog.com/2017/10/improving-protections-for-publishers.html
At Google, we’ve always believed that our mission “to organize the world’s information and make it universally accessible” is closely aligned with that of the media industry. Without you,...
http://doubleclick-publishers.googleblog.com/2017/10/building-for-beyond-with-insights.html
CROSS-POSTED FROM THE KEYWORD At some point, we’ve all been caught off guard by an annoying ad online—like a video automatically playing at full volume, or a pop-up standing in the way to ...
http://doubleclick-publishers.googleblog.com/2017/08/helping-publishers-bust-annoying-ads.html
When we announced the beta of Native Ads on DoubleClick, our goal was to help our partners earn the most money possible with ad experiences that are both engaging and complementary to the user e...
http://doubleclick-publishers.googleblog.com/2017/08/programmatic-native-ads-on-doubleclick.html
At DoubleClick, we've always had a single mission — to help you grow revenue and build sustainable businesses with advertising. That means ensuring we're helping you make the most revenue from ...
http://doubleclick-publishers.googleblog.com/2017/06/delivering-more-revenue-with.html
When we announced the pilot program for Exchange Bidding last year , our goal was to help publishers earn the most money possible, with the least complexity, while maintaining the best user exper...
http://doubleclick-publishers.googleblog.com/2017/06/announcing-exchange-bidding-open-beta.html
CROSS-POSTED FROM THE KEYWORD The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and en...
http://doubleclick-publishers.googleblog.com/2017/06/building-better-web-for-everyone.html
Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to learn about Google’s latest marketing innovations, the moment they’re announced. Join the con...
http://doubleclick-publishers.googleblog.com/2017/05/google-ads-analytics-and-doubleclick.html
Picture this: You're chilling on your couch, streaming your favorite show. In the next ad break, the ad loads slowly and is grainy and pixelated. Clearly, you're frustrated because you expect mor...
http://doubleclick-publishers.googleblog.com/2017/05/improving-living-room-viewing-experience.html
At DoubleClick, we’re committed to helping our partners deliver great advertising experiences while earning the most from every impression. One way we meet this goal is through native advertisi...
http://doubleclick-publishers.googleblog.com/2017/05/boosting-publisher-revenue-native.html
If you’ve watched a movie on your mobile phone or streamed a YouTube video on your TV, you’re not alone. People are watching great content wherever and whenever they want, across the small sc...
http://doubleclick-publishers.googleblog.com/2017/04/bridging-gap-between-tv-and-digital.html
At DoubleClick, we’ve always focused on building solutions that help publishers and advertisers connect in better ways. Today, delivering on that goal means giving advertisers the programmatic ...
http://doubleclick-publishers.googleblog.com/2017/04/bringing-programmatic-buying-to.html
CROSS-POSTED FROM THE KEYWORD A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality info...
http://doubleclick-publishers.googleblog.com/2017/01/how-we-fought-bad-ads-sites-and.html
Are you a new publisher to DoubleClick for Publishers (DFP) and/or DoubleClick Ad Exchange, and are wondering where to find engaging, publisher-facing training materials? Do you regularly re...
http://doubleclick-publishers.googleblog.com/2016/11/have-you-been-to-publisher-university.html